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google-one

Digitoil: Get on page one of Google

March 13, 2017 | Sharron Martin
Six tips to get your website on page one... read more...
SEO weird science

Digitoil: Three simple tips towards improved SEO

September 24, 2016 | Richard Conway
Is the world of search engine optimisation (SEO) a mysterious place populated by snake oil merchants and incomprehensible jargon? Not necessarily, says Richard Conway... read more...
Christmas presents

Apple Matters: Great Apple gifts for the holidays

December 15, 2015 | Mark Webster
Tis the season to be rewarded - and here are some things Apple aficionado Mark Webster has recently looked at… read more...
ipad pro

Apple Matters: iPad Pro or no-go?

November 18, 2015 | Mark Webster
Are you convinced by Tim Cook’s assertion that you don’t need a computer any longer, thanks to iPad Pro? Mark Webster isn't… read more...
rankbrain

Digitoil: RankBrain – Google’s Artificial Intelligence (AI) algorithm and how it impacts you

November 2, 2015 | Richard Conway
Google’s ranking algorithm currently has about 200 different signals that work in harmony to deliver great search results… read more...
Apple brand

Apple Matters: The brand they hate to love

November 2, 2015 | Mark Webster
Mark Webster considers Apple’s latest earnings call and ponders what it means for enterprise and the future… read more...
retina display

Apple Matters: The Mac – Recent updates keep an old favourite relevant

October 22, 2015 | Mark Webster
The Macintosh has an enduring reputation as Apple’s flagship device. Launched in 1984, it’s still here and, with recent updates, it's still growing, writes Mark Webster read more...
ipad pro

Apple Matters: Bigger, faster, but – where to now?

September 17, 2015 | Mark Webster
Apple is concentrating on consolidation releases this year with few exciting product announcements; expect the fireworks in 2016, reckons Mark Webster... read more...
Tim Cook; iPhone 6; iPhone 6 Plus

Apple Matters: No need for rose-coloured glasses

September 10, 2015 | Mark Webster
Mark Webster considers new iPhones, iPads and, finally, an Apple TV with a decent interface... read more...
apple-698788_1280

Apple Matters: Apple rises while Microsoft…rises

September 3, 2015 | Mark Webster
Mark Webster takes a look at the fortunes of vendors which have enjoyed a sometimes adversarial relationship and finds them both heading in the right direction... read more...
apple watch

Apple Matters: On the Apple Watch

August 18, 2015 | Mark Webster
Mark Webster takes a closer look at the latest Apple gadget to get tongues wagging... read more...
Apple Music apple matters

Apple Matters: A closer look at Apple Music

July 22, 2015 | Mark Webster
It’s the latest thing from Apple – and Mark Webster wonders what it really means... read more...
apple-matters-ibooks

Apple Matters: Do yourself a favour and check out iBooks

July 6, 2015 | Mark Webster
When Mark Webster wanted to get a book out, publishers wanted nothing of it. He took matters into his own hands… read more...
mac

Apple Matters: Goodbye to all Mac

June 18, 2015 | Mark Webster
Mark Webster evaluates calls that Apple should abandon the Mac and finds short answer is ‘No’. The long one is ‘N-o-o-o-o-o-o!’… read more...
mobilegeddon

Digitoil: Mobilegeddon – Were the doomsday predictions justified?

June 9, 2015 | Richard Conway
You may not have noticed it, but 21 April 2015 was ‘mobilegeddon’... read more...
WWDC

WWDC 2015 roundup: I guess you had to be there

June 9, 2015 | Mark Webster
Mark Webster on Apple’s Worldwide Developers Conference announcements for 2015… read more...
Apple

Apple Matters: When ‘easy to use’ becomes a problem

June 5, 2015 | Mark Webster
Technology today is practically ubiquitous and ever easier to use. Be that as it may, Mark Webster discovers that even simplicity has its own set of problems… read more...
Filemaker

Apple Matters: Apple, enterprise and FileMaker

May 19, 2015 | Mark Webster
Enterprise was the final frontier for Apple for a long time. Mark Webster notes this appears to have changed… read more...
Tim Cook

Apple Matters: Cook, Apple and the books

April 28, 2015 | Mark Webster
Apple CEO Tim Cook may not be attention-grabbing like his predecessor Steve Jobs, but Mark Webster finds he has kept the tech company on a very sound footing indeed... read more...
Marketing strategy

Digitoil: SEO – dark art or just good marketing?

April 20, 2015 | Richard Conway
In the first instalment of our new Digitoil blog on digital marketing, subject matter expert Richard Conway begins by putting search engine optimisation in context… read more...


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