John Allan will head Telstra's directory business Sensis, while David Burns will run the company’s Network Applications and Services business...
The telecommunications company’s head of media, Rick Ellis, announced the appointment in an email to staff yesterday.
“John joins Sensis at a critical juncture as we work to make Sensis Australia’s leading directories and digital marketing services business,” Ellis said.
Allan has served as COO of The Australian newspaper and as CEO of online directory truelocal.com.au.
“His brief will be to deliver on our long-term digital strategy, as well as our program to step up simplification of the Sensis business and accelerate digital growth, setting the business on course for success in the digital age,” said Ellis.
“I am delighted to have an executive of John’s extensive experience in traditional and digital media, and a directories business, to lead Sensis. Digital media is transforming at an astonishing rate and John has been at the leading edge of driving businesses for success in that world.”
The company has also announced that David Burns will lead Telstra’s Network Applications and Services operations team. Burns was previously in charge of the Telstra account at IBM.
