About iStart
Welcome to iStart. Thanks for taking the time to explore the site. Since 2001 we've been showcasing the benefits of using better technology to business leaders across Australia and New Zealand. We aim to inform, educate and motivate you to invest in software as a strategic asset in your business.
We focus on business outcomes rather than product or industry jargon, using real editorial judgement from writers who understand the technology, not just the marketing brief.
We regularly create and publish technology-related news, research and opinion on a daily basis through digital and social channels across Australia and New Zealand.
We show you how other companies are using IT solutions, investigating industry-specific technologies, tracking the latest research and keeping up with relevant business and IT news across the region and globally.
While we do look to the future, we also like to keep our tone real, relevant and actionable for business today. By showcasing what others have done we aim to help you envision what your next investment might look like.
Hayden leads iStart's strategy across Australia and New Zealand, and works directly with both readers and advertisers to keep the platform useful for each.
Heather is the engine behind iStart's content creation, filtering newsworthy stories from her busy inbox and drawing the substance out of interviews.
Fergus takes care of the website and digital publishing functions at iStart. If it's broken, it's probably Ferg's fault, but you can blame Hayden.
Ex-iStart Editor, Donovan lurks in the shadows awaiting freelance assignments, turning them into stories that entertain and engage.
iStart are great at understanding complex technical ideas and communicating them in terms business people can understand.
AU: 1800 462 388 · +61 401 189 448