In Depth
Long-form analysis, research and opinion for A/NZ technology decision-makers.
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Features
Does marketing automation deliver on promises?
As the lines between marketing, sales and service blur ‘smarketing’ is the way forward. Anthony Doesburg investigates this blend of sales and marketing and asks if the tools are delivering on their promise, or are they just more marketing puffery?...
Features
Big data buzz gets ‘BS’ tag
Is big data "bullshit"? Anthony Doesburg sifts through the big data brouhaha and considers the reality behind the buzz...
Opinion
Business intelligence: what are you really investing in?
Gartner’s Ian Bertram looks at the evidence on business intelligence and asks whether it’s worth the investment...
Features
Is forex breaking your bank?
Bank fees are part of life, but when it comes to international transaction payments we could be paying over the odds. Beverley Head reports...
Opinion
Online habits too expensive to change
Web specialist Gerry McGovern says you are likely to be much more successful on the web if you try to leverage existing behaviour...
Research & White Papers
Tardy SMEs late and inaccurate – survey
Information disconnect between businesses and their accountants results in time wasting and lost opportunities according to new research...
Research & White Papers
Survey reveals retailers on the back foot
Motorola Retail Survey: Technology savvy shoppers know more about products than staff, forcing retailers to catch up.
Research & White Papers
2013 iStart ICT Investment Intentions Survey
Mobilising management is the key objective of IT investment plans for 2013 says iStart's annual investment survey. The mid-market is investing in mobile business intelligence while small business is doing more with less in the cloud.
Opinion
Some manufacturers just don’t get IT!
Keith Jessop laments the lost opportunities that he sees from 20,000 feet when manufacturers do not leverage their system capabilities to do better business.
Features
The iStart guide to buying tech
Half of all IT projects fail to deliver on expectations. If you don't want this to be you then you had better get your metaphorical ducks in a row...
Features
Back the right ERP solution to win
Purchasing and implementing an ERP system is a complex undertaking and continues to be regarded as a high-risk project by most companies. Subject expert UXC Eclipse offers its top recommendations for successfully choosing and implementing a new ERP solution...
Features
E-health technology shows vital signs
From referrals systems to electronic health records and devices that allow patients to monitor their symptoms, health sector technology is evolving...
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