Published on the 28/08/2009 | Written by Newsdesk
Retail group adds to its existing SAP base as it revs up its niche marketing efforts…
Super Cheap Auto Group has selected new SAP CRM and SAP Business Objects BI software to help it deliver enhanced marketing programs across its retail brands, comprising Supercheap Auto, Boating Camping and Fishing, Campbell’s Protackle and Goldcross Cycles.
The company has selected SAP CRM Professional and SAP Campaign Management to integrate with its existing SAP for Retail ERP implementation, which has provided a business process platform to the organisation since 2002.
The Super Cheap Auto Group will introduce SAP NetWeaver Business Warehouse Accelerator to improve query and reporting performance in CRM, SAP Business Objects Explorer to support data exploration and analytics and SAP Real Estate Management across more than 350 retail stores and five distribution centres.
“Our business has achieved over 25 percent annual compound growth for the past 15 years. We’re now one of the largest retailers in the region with annual revenues in excess of AU$800million,” says Wayne McMahon, the group’s CIO.
“The SAP platform has delivered significant value since its implementation in 2002 and is a critical component of our organisational success,” McMahon says.
“CRM represents the latest stage in the evolution of SAP for the Super Cheap Auto Group. The business serves a diverse customer base via multiple retail brands in Australia and New Zealand. We see a great opportunity to develop niche marketing programs and targeted offers for our highly valued and loyal customer base.”
