Published on the 08/03/2016 | Written by Clare Coulson
The New Zealand-based mobile workforce management software company, has been named amongst the top 50 fastest growing businesses in the Asia-Pacific region…
GeoOp [NZAX:GEO], was one of just two New Zealand companies to make the top 50 on Deloitte’s Technology Fast 500 Asia Pacific, placing 41st. It has charted revenue growth of 935 percent for the three years to June 2015. TranscribeMe, which placed 18th, was the other New Zealand firm.
iStart reported on GeoOp’s growth plans in 2013 when ex-Xero country manager for New Zealand, Leanne Graham, was appointed as CEO and simultaneous making a large investment in the company. Graham, who was responsible for Xero’s global strategy, growing the company from 4000 to over 120,000 in three years, intended to use similar techniques to grow the job management software in the trades sector.
Since then the company has focused on reaching as many customers as possible through application marketplaces and easy integration. It secured a major partnership deal with Telstra Australia to distribute GeoOp via its new multi-million dollar T-Suite app platform built on AppDirect. It has also focused on improving its integration with other platforms such as Intuit’s QuickBooks Online, MYOB and other leading SaaS providers.
“GeoOp is striving to constantly improve our customers’ experience, especially when it comes to integrations.”
Dr Anna Cicognani, who took over as CEO in 2015, said, “GeoOp is striving to constantly improve our customers’ experience, especially when it comes to integrations with other business software, such as Xero, Quickbooks and Navman. Our recently announced easy-payments system, GeoPay, is another way we have shown that we put our customers first.”
The company has also been focused on building user numbers in its main markets of Australia, New Zealand and North America and Cicognani said the Deloitte listing shows that GeoOp’s strategy is working. It passed the one million dollar annualised monthly subscription income mark the year before (a drop in the ocean when compared to Xero’s $100 million, admittedly, but enough to gain it a Growth Grant from Callaghan Innovation).
Recent customer feedback showed that users of the software saved 105 minutes a day per person, avoided losing five jobs a month and got paid eight days faster.
