Published on the 19/01/2016 | Written by Newsdesk
Location-based intelligence provider ‘positioned for success in 2016’…
VMob said the highlights of its 2015 performance including attracting the business of high-profile retail brands and quick service restaurants, the expansion of product functionality and key additions to its leadership team. It has also recently announced a migration to the main board of the NZX, effective on 25 January, from the NZ Alternative Exchange as its value exceeded $40-million for the first time in the first weeks of the year.
In a statement, founder and CO Scott Bradley said that in just a few years, the company has gone from a startup into an industry leader ‘transforming how retailers and QSRs [quick service restaurants] connect with customers in a modern, always-on world’.
The VMob platform provides retailers and QSRs with real-time data and tools to personalise in-store customer experiences.
Throughout 2015, VMob said it brought on board clients including 7-Eleven, IKEA, and several new McDonald’s markets as an extension of its existing global agreement with the restaurant chain.
The company also said it has expanded its presence in North America; while several senior roles remain Auckland-based, Bradley has relocated to San Francisco ‘to ensure higher visibility’, and advertisements on its ‘Careers’ page for regional sales directors in Chicago and New York point to building a stronger network across the United States.
Recent key appointments include Jen Millard, as an advisor to the board, who has 20 years of experience advising consumer, retail and investment executives with strategic plans, business execution initiatives and innovations. Sharon Hunter and Tim Cook (MD of VMob investor Collins Asset Management Limited) also join its board of directors.
Looking ahead, Bradley said the company plans to introduce new ways for ‘real world’ retailers to use mobile marketing to drive business. “The opportunity in front of us is enormous; VMob is well positioned for continued growth in 2016 as we bring our cloud-based personalisation platform to new markets around the globe.”
