TracMap secures major US deals

Published on the 22/01/2010 | Written by Newsdesk


Local GPS guidance systems business sees big market potential in the large North American rural fire-fighting industry…

Dunedin based GPS guidance company TracMap NZ is continuing its international expansion with the recent signing of three new US based distributors for its ground- and aviation-based guidance products.

The company now has nine international distributors and says one initial order from a new distributor is worth over $100,000.

Managing director Colin Brown says TracMap has signed Californian company Storm King Mountain to promote and distribute its ground-based products, with an immediate focus on bulldozers used for constructing firebreaks in mountainous country.

“There has always been a problem in providing bulldozer operators with adequate situational awareness. Our units provide the robustness and ease of operation that allows drivers to clearly see a map of the terrain ahead of them, as well as any hazards or protected sites to be avoided, such as native burial grounds,” Brown says.

TracMap has also signed Turbine Conversions in Minnesota, and IsoLair Helicopter Systems in Oregon to sell the company’s aviation product.

“Just as in NZ, pilots like the simplicity and reliability of our units, particularly when operating in hill country, or where they have numerous small fields to cover. We have designed some unique features into our systems not available in any other similar product, such as display of background farm maps, and the ability to fly multiple baselines,” Brown says.

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