Published on the 20/07/2015 | Written by Newsdesk
On-demand cloud pricing has fallen 2.25 percent, while the cost for customers that commit has dropped 12 percent…
The cost of using cloud services on-demand has come down by 2.25 percent since October 2014, nowhere near matching the 12 percent reduction achieved by those enterprises that negotiate and commit. That’s according to a recently released market examination released by 451 Research, which also says falling prices are not an indication of a price war.
“If you believe the hype, public cloud providers are in a cutthroat price war and ‘race to the bottom,’ where margins are being slashed, and profitability is at risk,” said Dr. Owen Rogers, senior analyst at 451 Research’s Digital Economics unit.
“The reality is there is no cloud price war. There are battles being fought over certain cloud services, particularly compute, where providers are seeking publicity and market share in return for price cuts. But cloud providers are more than just compute – considering 50 percent of our typical Web application’s costs relate to cloud databases – it’s easy to see how sales of more value-adding services can offset declining margins on basic services,” commented Rogers.
Using its cloud pricing model, which it says represents a typical multi-service on-demand application, the cost is now $1.68 per hour; in October 2014, the cost for the equivalent basket of cloud services was $1.72.
Revealing the extent to which service providers encourage commitment to help them plan capacity and ensure capital for infrastructure investment, 451 Research’s best-case price indicator is only $0.95 – a huge 44 percent saving over on-demand. The best-case price measures the same application used the same way as on-demand pricing, but takes into consideration negotiation, subscriptions, reserved instances, term commitments, and sustained-use discounts.
Although the Cloud Price Index shows compute pricing has fallen by 4 percent and bandwidth has come down 3 percent, service providers are enjoying increased revenue and profits from other services such as management, PaaS, data and storage pricing, which have remained static over the same period.
“Cloud has no bottom price,” Rogers added. “Even if infrastructure is eventually given away for free, as long as the provider sells other services, which offset this loss, then it can still be a profitable business.”
