InterCity Group operates passenger transport and tourism networks across New Zealand consisting of InterCity, GreatSights New Zealand, Fullers GreatSights, Gray Line and awesomeNZ.com. The network links over 600 destinations nationwide, making it New Zealand’s largest transport network, connecting people, places and experiences for over 30 years.
Fullers GreatSights connects local and international visitors to the birthplace of Aotearoa – the Bay of Islands, where they have operated for more than 125 years. To deliver a consistent and impressive customer experience throughout the entire buyer’s journey from website to waters, InterCity Group needs a strong digital platform that allows them to communicate effectively with visitors in a way which is both fast and efficient.
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For the full case study click here: Intercity Group case study