Published on the 17/09/2014 | Written by Newsdesk
A New Zealand company has launched the world’s first recordable video calling from within your CRM system…
Kiwi business identities Craig Meek and Richard Mannell’s new business has become the first in the world to launch a recordable video calling app that integrates fully with any Customer Relationship Management (CRM) system. It is already integrated with Auckland-based CRM Exsalerate and it’s creators are now working with a number of the most popular global CRM systems including Sales Force, Zoho and Oracle.
The CRM video app is the product of Meek and Mannell’s New Zealand-based software development company Suitebox which specialises in app development for the mobile enterprise. Discussing the reason for the app, Suitebox CEO Mannell explained that video calling is fast becoming a standard tool in the business arsenal but calls are usually conducted using third party applications that “offer variable video quality and don’t integrate well in the business context”.
“We looked at the top 40 CRM systems to see which ones enable video calling from within their product set and not one includes video natively. To us, that was such an oversight and an obvious niche, so we designed Suitebox to work agnostically with any CRM system.
Suitebox founder Meek (of Terabyte Interactive , Virtual Spectator fame) added: “Two of the biggest drivers of growth in the ICT industry are mobility and video. But the biggest, as yet untapped space, is embedding them seamlessly into business process and business systems. Suitebox has achieved that goal with this solution.”
Mannell said another reason the team wanted to build a product that would enable business users to make video calls from their device but link it to the corporate environment was because companies are increasingly being asked to store video communications “as part of good corporate governance, for audit and control purposes or for collaboration”. With Suitebox staff can video call clients, interact with them and record some or all of the conversation and then store the footage directly in their CRM systems for easy retrieval and sharing.
According to its makers Suitebox allows any customer to access their own continuous video room at any time with a single secure click and smart document sharing allows both users to move, view and interact with their documents.
“We have a patent pending for this aspect of the Suitebox technology. It’s a key component of our service and something that nobody else offers,” said Meek.
