Published on the 01/06/2023 | Written by Heather Wright
Exclusively selling and supporting print technology…
Fujifilm Business Innovation New Zealand has launched a program to expand its presence in print technologies across regional New Zealand.
The company says it is in the early stages of identifying channel partners who will exclusively sell and support Fujifilm print technology in specific geographic regions as part of the new Growth Partners program.
“Growth partners will help us further grow our product and service offerings in regional New Zealand.”
David Jupe, Fujifilm Business Innovation New Zealand managing director, says once onboarded the new partners will help the company grow product and service offerings in regional New Zealand ‘with greater pace, flexibility and autonomy – the essence of being local’.
Yesterday, Fujifilm told its staff it is looking at eight regions for the new Growth Partners: Whangarei, Rotorua, Napier, New Plymouth, Palmerston North, Nelson, Queenstown and Invercargill.
Current FBNZ branch staff will be a critical part of the Growth Partner program, Jupe says, and direct sales and support will continue to be delivered in areas not covered by growth partners.
“Our mission is to never stop finding ways to help Kiwis work smarter and we are excited to be on the way to finding partners who are keen to be part of this journey with us,” Jupe says.
While the company has been transitioning increasingly to wider solutions, software and services, the print sector remains a significant part of the company’s business, Jupe told iStart earlier this year, with the company dealing with more than 10,000 customers a day.
At that time, Jupe said solutions, software and services would be an increasing focus in the coming year, as the company ‘recalibrated’.
The company’s 2020 acquisition of CSG, including IT services company CodeBlue, had bolstered the services and solutions side of the business, which, pre-Covid, had only accounted for around 10 percent of business, but was now responsible for nearly half of business.
The company, which logged a five percent growth in sales in the year to 31 March 2022, hitting $135 million, was keen to get closer to its customers and ‘engage more in listening and matching products and solutions to their needs’.
Services have long been a key part of the company’s print business.
