The customer is king

Published on the 07/05/2011 | Written by Jess Maria

The customer is king

In a world spoiled for choice, customer service sorts the good from the great and has become the differentiator that matters most and these days, there’s no hiding behind the fob off…

1.8 million New Zealanders are now active Facebook users and they are spreading the word about their experiences with your business faster than ever before. In recent research of over 1,000 kiwis, respondents said they were twice as likely to tell others about a bad experience over a positive one. With stories being told online, rather than person-to-person, they are accessible to a much wider  audience and live on long after the initial compromising incident occurred.

The success of your business, therefore, may depend on how well you meet the needs of your customers and how you respond in the event that things don’t go as well as planned.

The survey on customer service called Distinctive Customer Experiences in New Zealand*, conducted by Colmar Brunton, revealed strong evidence that a ‘customer-driven approach is better for a company’s bottom line than a purely profit driven one.’ The world’s leading companies, in terms of brand reputation, exhibit a ‘relentless commitment’ to their customers, explains Dick Brunton, joint founder and current chairman of Colmar Brunton.

Download the full pdf article:
The Customer is King


Whitepaper: How to elevate sales team performance

October 13, 2016 | CSO Insights

The Sales Relationship/Process matrix (SRP) is a proven method to measure and improve sales performance…

Intergen Digital Transformation

Digital transformation: A guide for Kiwi business

April 19, 2016 | Intergen

Kiwi companies can take some easy steps to get on the path toward digital transformation [Register to download]…

Microsoft roadmap

Dynamics core to Microsoft NZ growth plans

July 21, 2014 | Clare Coulson

At Microsoft’s Partner Awards held earlier this year the company confirmed that it sees Dynamics as a core growth pillar for the New Zealand business over the next three years…

2013 iStart ICT Investment Intentions Survey

September 9, 2013 | Hayden McCall

Mobilising management is the key objective of IT investment plans for 2013 says iStart’s annual investment survey. The mid-market is investing in mobile business intelligence while small business is doing more with less in the cloud.

Four tips for happier customers

August 9, 2012 | MYOB

Customer relationships have never been more important, but how well are you managing yours?…

Post a comment or question...

Your email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Thank you! Your subscription has been confirmed. You'll hear from us soon.
Follow iStart to keep up to date with the latest news and views...