Lunch Box: B2B Content Marketing

Published on the 19/02/2014 | Written by iStart


Holger Schulze has been involved in numerous roles in B2B marketing in the IT industry – he describes himself as taking a “German engineering” approach to B2B marketing…

Content marketing is going mainstream in 2013. B2B marketers are increasingly using content marketing tactics to engage B2B buyers with compelling content to educate, inform, entertain and guide them along their buying journey. But what’s behind the buzz and growing popularity of content marketing? We conducted a survey with the 58,000+ member B2B Technology Marketing Community on LinkedIn to get answers to key questions like:

  • What type of content marketing is working and what’s not?
  • Who is creating content and what are they creating?
  • How do you measure content marketing results?

We received 815 responses and are excited to share the results with you.

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