Jonathan Cotton

IT branding not just a logo

IT branding: not just a logo

December 12, 2012 | Jonathan Cotton
Just what is the IT industry’s problem when it comes to getting noticed in the super trendy and oh-so-social marketplace? iStart decided to find out.....[View as PDF] read more...

The best of the bank apps

September 14, 2012 | Jonathan Cotton
The rise of the consumer bank app has well and truly taken place, and why shouldn’t it have? We can do everything else on our phones these days, it makes sense that we should be able to move our money around, when we’re on the move, too. But are all banking apps created equal? What’s on offer from the big names? And what’s in it for enterprise? iStart decided to find out... read more...

Unified communications comes of age

September 10, 2012 | Jonathan Cotton
Three years ago iStart prophesised that unified communications was going to be the next big thing. But three years, in the days before BYOD and when the cloud was in its infancy, is a long time ago. So where are we now? What is the business case for UC and what’s the best way to turn it to competitive advantage? Where is return on investment and has the technology finally caught up with the promise? Jonathan Cotton investigates.....[View as PDF] read more...

14 things your CRM system could be telling you about your customer (but probably isn’t)

May 29, 2012 | Jonathan Cotton
CRM software. It’s about as crucial as it gets when it comes to managing your sales activities. But while it may be crucial, it’s hardly what you’d describe as sexy, and therefore there’s the temptation to look at CRM as something of a ‘set-and-forget’ piece of tech...[View as PDF] read more...
Kim Dotcom

Has Kim Dotcom killed the cloud?

May 22, 2012 | Jonathan Cotton
The drama-filled arrest and ongoing fall-out from the FBI indictment served on Dotcom in Auckland by law enforcement authorities are not the usual backdrop to cloud stories. But the case has reverberated throughout the IT and business community for whom ‘the cloud’ has become as ubiquitous a name as ‘the PC’. Jonathan Cotton unravels the seemingly far-fetched but very real story of Dotcom, and asks if he has killed the cloud...[View as PDF] read more...
Vaughan Rowsell

Point of Interest – Vaughan Rowsell – VEND

March 13, 2012 | Jonathan Cotton
How a Kiwi start-up is revolutionising the retail payment industry with a clever cloud-based POS alternative that’s rapidly going global... read more...
Michael Bennetts

Unmasking Z: CEO Michael Bennetts

November 7, 2011 | Jonathan Cotton
Transitioning Shell New Zealand from global outpost to fresh local upstart has presented CEO Michael Bennetts with some major marketing conundrums, and some tough technology challenges along the way. He enlisted the help of 17,000 kiwis to help... read more...

Innovation NZ: What we need to do to matter on the global stage

October 7, 2011 | Jonathan Cotton
While New Zealand may be a small country at the bottom of the world, it is nevertheless a hothouse for entrepreneurship and innovation, boasting some of the savviest and most creative risk-takers in the world. Why then are we labouring in obscurity? iStart sat down with some of the country’s best and brightest to find out... read more...
Satisfaction flunk_600

Satisfaction flunk

May 12, 2011 | Jonathan Cotton
Almost 80% of business decision makers responsible for customer satisfaction think they deliver ‘poor’ or ‘average’ results...View as PDF read more...

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